“Theirs is the customary human reaction when confronted with innovation: to flounder about attempting to adapt old responses to new situations or to simply condemn or ignore the harbingers of change—a practice refined by the Chinese emperors, who used to execute messengers bringing bad news. The new technological environments generate the most pain among those least prepared to alter their old value structures. The literati find the new electronic environment far more threatening than do those less committed to literacy as a way of life. When an individual or social group feels that its whole identity is jeopardized by social or psychic change, its natural reaction is to lash out in defensive fury. But for all their lamentations, the revolution has already taken place.” —
- Marshall McLuhan
McLuhan’s 100th birthday was 21 July.
변화는 냉정하여 따르지 않는 모든 것을 결국 파괴한다. 다들 알고 있는 말. 변화할 것인가, 변화 당할 것인가? 그러나 정확한 방향의 변화 이외의 것들은 몸부림에 불과할 것이다.